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Crypto Users to Invest in Real Estate Through REAL Platform

REAL, a real-estate crowdfunding company, announced the launch of its Token Sale, that will allow users to invest in real estate using their cryptocurrency.

The Real Estate Asset Ledger (REAL) team aims to disrupt the world of real estate by applying blockchain technology to an industry that is historically inefficient and illiquid. REAL uses Ethereum smart-contract governance to provide the best ecosystem for real estate investment.

They aim to eliminate intermediaries, improve transparency and liquidity, lower barriers to entry, and alleviate tax issues associated with cross-border transactions. REAL aims to generate rental income and value appreciation through worldwide real estate investment. By bringing together property owners and potential investors, the REAL platform will reduce friction in the real estate investment process.

Any amount of money can be contributed towards a real estate property. Anyone can exchange REAL tokens for economic rights to some piece of property (these economic rights are referred to as REAL Property Participation — RPP). Profits are paid back in Ether, and users can even trade/sell rights to those investments (RPPs) on the platform. Both a website and mobile application will be the home to view and invest in any property made available by the REAL team.

It is important to note that the REAL platform will take a 10% fee of all profits. If a property earns 1,000 Ether in rental income, the REAL platform will take 10% as commission for finding and hosting the property on their website.

Token Distribution Information

REAL tokens (Real Estate Asset Ledger) are ERC-20 tokens and will be distributed through a smart contract. The crowdsale address will be published by the REAL team. They will be distributed within seven days of the end of the crowdsale.

Pre-Sale Period

The pre-sale will begin on August 24, 2017 and last for 24 hours. It is only available for those looking to contribute more than 100 Ether.

There is a hard cap of 100,000 Ether during the pre-sale period.

Crowdsale Period

August 31, 2017 at 7 p.m. (UTC) through August 14, 2017 at 7 p.m. (UTC).

If the soft cap of 200,000 Ether is reached, the crowdsale will close within 36 hours of the soft cap being reached. There is a hard cap of 400,000 Ether and a total token supply of 100,000,000 REAL across the presale and crowdsale.


The current team has invested $350,000 into this project thus far. All together, the team have sold various startups.

Enrique Dubois, Co-Founder & CEO

Serial entrepreneur and Business Angel with over 15 years of experience. He has founded and sold for profit multiple online companies. He also co-founded a development company and a blog network. He is an advisor and judge for several estate-run startup programs like Startup Chile and Startup Peru.

Bernardo Hernández, Co-Founder & Director

Bernardo is a serial entrepreneur and venture capitalist. He cofounded Idealista and has held senior marketing and product positions at Google. In May 2013, he joined Yahoo as the Head of Flickr, which he ran until May 2015. In May 2011, he was appointed to the Jury of the Prince of Asturias Awards for Science and Technology. He has a master’s degree in finance from Boston College and holds the Chartered Financial Analyst (CFA) designation.

Disclaimer: This is a sponsored press release and does not necessarily reflect the opinions of any The Merkle employees. This is not investment or trading advice, always do your own independent research.

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